We answer the toughest business questions.

We are an accelerating ingredient for effective decisions, powerful reactions, and lasting transformations.

On January 25, 2025, we launched our brand to begin a new era in consulting: innovation combined with expertise, a transformation that comes from more than two decades of field experience, working with local and global clients, medium and large, in practically all economic sectors. Our history began as a subsidiary of Kaiser Associates in 1996, and became an independent operation in the 2000s, contributing to taking companies and businesses to the top.

Our approach is distinguished by three fundamental points in all projects:

HYPOTHESIS TESTING

We test business hypotheses, working hard to disprove them – if we fail, it is because they are valid – we collect data and evidence to test them, producing unprecedented and exclusive conclusions for our clients.

OUTSIDE IN

We collate all information to ensure the solidity of our analyses – we look at our clients from the outside in, bringing a critical and consistent view of their performance in the markets in which they operate.

DIRECT EVIDENCE

We focus on direct, pragmatic and applicable evidence, through collection via primary research with different market agents.

We build unprecedented and exclusive knowledge to support decisions of great impact and relevance, supporting deep and lasting transformations.

CLIENTS

More than 100 of the largest global companies. More than 500 of the largest in South America. All private and public economic sectors.

It moves us to see and construct meaning in a complex world.

Our desire is to create impact and prosperity, and this difference in the world is made not only by the product of our work but also by the way we do it: the passion that guides us, the openness and alliance in our relationships, the direction that our ethics point us in.

PROJECT TYPES

GROWTH

• Acquiring new customers in current markets

• Entry into new markets

• Entry into new businesses and technologies

• Analysis of partnerships and acquisitions

COMPETITIVIDADE

• Analysis of the competition and main competitors

• War Gaming Exercises

• Prospective scenarios

• Creation and support of Competitive Intelligence areas.

PRODUCTIVITY

• Functional and competitive benchmarking

• Goal Setting Exercises

• Definition of Organizational Structure and Governance.

DEVELOPMENT

• Strategic attraction of investments

• Development of sectors, chains and production arrangements

• International business strategies and plans for sectors and associations

• Benchmarking of public policies and programs

Complex questions better formulated.

Unpublished and exclusive information.

Organized information.

In-depth, unbiased analysis.

Innovative market views.

Early testing of the decision and its impacts.

Support to the executive in the decision-making process.

Support to the executive in planning actions.

GENERATED VALUE

We use method and evidence to analyze the external environment, especially where there is a shortage of information and knowledge. Our outside-in primary research method collects and analyzes new and exclusive information, building knowledge specifically for our clients. In this way, we support shareholders and executives in difficult decisions and assess the impact before they are even implemented.

Antonio Napole

Has worked for over 30 years in strategic planning, implementing organizational changes, conducting “goal setting” projects, competitive intelligence and analyzing entry into new markets, in various industries such as gas and energy, heavy construction, consumer goods, media, telecommunications, aviation, education, among others.

Graduated in Administration from EAESP/FGV and in Communication from FAAP. Native Portuguese speaker, fluent in English and German.

Mariana Goldstein

Has worked for over twenty years on consulting projects in strategic analysis, market analysis, competitive intelligence, strategic planning, organizational changes, and corporate governance, in various sectors such as oil, electricity, construction, consumer goods, retail, wholesale, financial sector, and communication.

Graduated in Business Administration from IBMEC-RJ, she holds an MBA in Corporate Finance from FGV-RJ, and an MBA from EAESP/FGV in conjunction with Erasmus University (RSM); Chinese University of Hong Kong (CUHK); Tecnológico de Monterrey (EGADE) and UNC Kenan-Flagler. She speaks Portuguese natively, fluent in English and Spanish.

Simone Reginaldo

Has worked for over twenty years on consulting projects in strategic analysis, marketing, competitive intelligence, strategic planning, organizational changes, and corporate governance for the energy sectors, including petrochemicals, biofuels and LPG, chemicals, agriculture, education, mining, civil construction and consumer goods.

Graduated in Business Administration from PUC-Rio, with two MBAs, a specialization in Finance – capital markets from PUC-Rio and a Master in Business Economics from FGV/EESP. Native Portuguese speaker, fluent in English and Spanish.